So I started thinking about what brands have effectively communicated their message to me, and this commercial from Inifiniti (M series, 2006) almost immediately popped into my head. It might not be the message they're sending, but how they do it; the sketchy orange lines to show form let the viewer know what's on the screen before they even realize it. I think it serves as a good reminder of how sometimes less (two or three lines in this case) is more, even when you have a lot to convey.
Tuesday, January 13, 2009
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